I work with pre-commercial ag biotech startups at the moment that matters most — before launch, when the decisions you make about markets, customers, and commercial infrastructure determine whether your product sticks or stalls.
Areas of Expertise
US market entry & go-to-market strategy
Target product profiles for biological ag inputs
Market selection and beachhead market strategy
Board and investor-ready business plans
R&D to commercial translation - bridging science and market
Strategic facilitation for leadership teams
Find out exactly where your commercial foundation is solid and where it isn't.
Includes: 2 sessions (90 min + 60 min debrief) Pre-Launch Readiness Report (6–8 pages) Gap analysis across 5 pre-commercial categories Prioritized 90-day action framework Timeline: 2 weeks.
A rigorous, independent assessment of whether your product has a real place in the US market and exactly how to position it to win there.
Includes: Market landscape analysis, Ideal customer profile & competitive positioning, US market entry recommendation, Product positioning statement & GTM model outline. A 60-min presentation session with founding team Timeline: 4–6 weeks.
Market selection, Target Product Profiles, and a board-ready business plan built by someone who has done this from the inside.
Includes:
Phase 1: Market intelligence (weeks 1–3) Phase 2: Market selection (weeks 4–6) Phase 3: Target Product Profiles — 2–3 TPPs (weeks 7–10) Phase 4: Board-ready business plan (weeks 11–14) 90-min presentation session. Timeline: 12–14 weeks.
High impact outcome driven workshops helping teams make decisions, get aligned and move forward.
Pre-session discovery call · Custom agenda · 3-hr facilitated session. Written post-session summary · Follow-up Q&A
Pre-session discovery call · Custom agenda · 6-hr facilitated session · Written post-session summary · Follow-up Q&A
Not sure which engagement is right for your stage? - Book a free 20-minute discovery call. I can tell within the first 10 minutes whether what I do fits where you are and which offer, if any, makes sense for your situation right now.
Fuquay-Varina, NC 27526
Open today | 09:00 am – 05:00 pm |
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